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The Selling Power of a Sales Team Uniform
How five sales teams represent their brand
Sales teams make up some of the most outfitted business units here at Cargo Crew. Whether it's in-store or out on the road, your sales teams are the face of your brand, interacting with your customers before, during and after purchase. That's why we're passionate about creating uniforms for sales teams that make an impact. Your sales team needs a uniform that's comfortable, breathable and that will look as good at the end of a busy day as at the start.
Cargo Crew is proud to dress some of Australia's best sales teams, across a range of industries. Our curated uniform range spans polo shirts and suiting to softshell jackets and custom rugby jumpers. See how five leading sales teams are using Cargo Crew uniforms to drive customer engagement, elevate their brand and boost their selling power.
Operating 300 retail stores around Australia, Petstock® came to Cargo Crew to dress all in-store sales staff. They wanted their uniform to reflect their playful brand colors and demonstrate to customers the approachability of Petstock staff. We designed a custom collection of polo shirts and rugby jumpers, plus branded softshell jackets for chilly mornings on the floor.
With retail stores and on the road sales teams across Australia, internationally loved paint company Dulux® needed a uniform range with inclusive options to suit all team members. Matched to their navy brand colors, the range Cargo Crew curated includes men’s and women’s polo and shirting options, complete with logo embroidery. To provide more choice and variation for the sales team, the uniform range also includes our Smith Oxford Dress and Frankie checkered shirt, alongside a range of outerwear to ensure uniform consistency across the seasons and for the different roles of the team.
Makers of luxury appliances for over 100 years, Miele® looked to Cargo Crew to deliver a sophisticated uniform range that would reflect the brand’s heritage and brand story. We worked with Miele to provide navy and Saville bluegrain suiting, alongside blouse and dress options for extra polish for in-store retail staff. Tailored and cut for all day movement, our suiting range is made with bi-stretch fabric, for comfort and ease when out on the floor.
Also included in the range is the modern Will Stripe Shirt, a versatile piece designed to be worn under suiting or with chinos for a more smart casual style. For appliance demonstration staff, we embroidered black and navy Banjo Chef Aprons with the Miele logo for added brand presence and storytelling on event days.
With a sales team regularly on the road, bread manufacturers Tip Top® were after a uniform that would be comfortable for their staff over long days and in different situations. For client visits, the uniform features the Rex Utility Shirt made with 100% cotton chambray for comfort, while durable to wash and wear again and again. The merchandising team uniform also includes our Riviera Striped Tee and Parker Polo, a timeless style piece for any work wardrobe.
With more than 3,500 employees in Australia, consumer electronics and appliances retailer The Good Guys, required an efficient uniform solution to dress their team and maintain a consistent experience for the customer in store. Rolling out our Smith Oxford Shirt in navy across all retail stores, with short and long sleeve options and uniform branding, the Smith Oxford is a lightweight, breathable option for everyday wear. The Cargo Crew team also curated a range of layering pieces for The Good Guys, to ensure their staff are representing their brand in maximum comfort throughout the year.
Why the best brands choose Cargo Crew
Working with Cargo Crew to deliver your sales team uniform gives you access to our entire range of considered uniform pieces. We work with you to curate and style a uniform collection that meets the unique needs of your team and brand guidelines. Our team of designers can also bring custom visions to life with ordering solutions for out-of-the-box projects.
Our expert warehouse crew ships fast and ships in bulk with stock kept on hand at Cargo Crew HQ to keep your reordering and top ups simple. Once you’re done with your uniform? Get involved in our circular recycling program to keep tired uniforms out of landfill. Learn more about our sustainability initiatives here.
Ready to transform your sales team? Contact Us today!
