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CASE STUDY: BEACON LIGHTING
Staff enthusiasm that lights up a room.
Beacon Lighting approached Cargo Crew to bring a contemporary update to their outdated uniforms, to match their modern stores and reflect their staff demographic.
Beacon stores are also a dynamic retail space, with staff completing sit down client consultations, using ladders to reach stock and on their feet in the showroom & behind the counter.
The previous uniform hadn’t been updated in over 10 years and staff felt self-conscious to be seen in their uniforms outside the store before & after their shift.
This became our unique goal, not only to be practical & functional for the space, but to design a modern uniform that Beacon staff would be proud to wear outside of the Beacon Lighting stores.
Beacon Lighting has a broad staff demographic and climate requirements with 110 stores across Australia. This was definitely taken into consideration by delivering both long and short sleeve shirting options, knitwear jumpers & cardigans for layering and pant, skirt & dress options to give all staff members a trans-seasonal modern uniform.
We also wanted to elevate the female offering to provide some feminine uniform pieces that work back with the core Beacon Lighting uniform range to give diversity, styling options and longevity to their uniforms. The Margot blouse and Smith Shirt Dress in Navy were the perfect apparel pieces to fit this brief.
93% of customers believe it reflects strongly on a brand if the staff wear smart uniforms.
Read our free e-guide with our Top 10 Tips for successfully rolling out a staff uniform.
Utilising a unique online ordering platform, Beacon Lighting stores were easily able to place their initial bulk order and also streamline management of ongoing orders for both existing and new team members.
Beacon Lighting have a truly unique culture that radiates throughout their business. We wanted to tap into this enthusiasm by fitting out a store prior to launch, getting their feedback and doing a photoshoot for their team.
The pride in their jobs, new uniforms and the care of the overall business was truly inspiring. It reinforced for us the importance of a uniform and the effects on staff confidence, brand culture and the overall customer experience.
